I'm Tess Gerdemann. I build brand worlds that connect people, culture, and commerce.
My career started in national politics before moving to corporate America at P&G and Amazon. 

I have years of experience consulting for hospitality which I bring to GTM consulting in the Venture Capital world. I specifically help launch startups out of stealth using a mix of brand strategy, organic and paid media. 

I'm also the Managing Partner at US VS THEM (www.uvtagency.com), working with some of the world's most exciting tech startups, VCs, and lifestyle brands.

I'm based in Barcelona where I am happy to lead the GTM & Growth channel at Norrsken VC. 

The approach I take is the same at every scale: build worlds not campaigns. I look at every touchpoint a brand has: product, content, space, partnerships, community — and pull one feeling through all of them. Ready to accelerate your growth?