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I’m a creative catalyst and connector.

 I help brands and creators bring their vision to life through Strategic partnerships and tailored solutions. Known For bringing together the right people, I turn ideas into impactful growth.

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Social Media Management/Marketing
Social Media Management/Marketing
Social Media Management
Social Media Marketing
Social Media Management
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Hi, I'm Tess Gerdemann

I'm a bridge builder, a dot-connector, and a vision-amplifier.
Politics taught me strategy. Amazon & P&G taught me scale. Now, at TXM Lab, I get to combine both to help bold brands make their mark.

Here's what lights me up:

-Transforming "what if" into "what's next"
-Assembling dream teams for dream projects
-Turning good ideas into unstoppable momentum

My secret sauce? I see connections others don't. Whether it's linking the right people, pairing unexpected concepts, or spotting the hidden opportunity that changes everything – that's where the magic happens.

I work with brands who dare to be real, who believe in positive impact, and who know that remarkable results come from remarkable thinking.
Some call it creative strategy. I call it bringing the right people together and watching sparks fly.

Have a vision that's waiting to take flight? Let's make it happen.

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Creative Direction & Social Media Strategy

01

Transform your brand with bold campaigns and a standout social media presence.
I develop creative strategies that captivate your audience and drive engagement across platforms. From concept to execution, I deliver content that connects, grows, and elevates your brand.

Influencer Partnerships & Talent Coordination

02

Connect with the right influencers and talent to elevate your brand.
I specialize in identifying and coordinating influencer partnerships that align with your brand’s goals. From negotiating deals to overseeing content creation, I ensure seamless collaboration and impactful results that resonate with your audience.

Brand Growth Accelerator

03

Jumpstart your ideas and unlock your brand’s full potential.
I specialize in taking your initial ideas and transforming them into clear, actionable strategies for growth. Whether you're feeling stuck or unsure of the next step, I help you refine your vision, enhance your ideas, and connect you with the right people and resources to bring it to life, ensuring impactful results.

SERVICES 

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Tess was incredible to work with (and still is to date)! She inspired us with her knowledge about marketing, content creation, pro-active way of working, her beautiful photographs of the island, and surprised us with openly sharing her knowledge about all the previous for us to use in the future. We’re still experiencing the benefits of her stay and (insta) education. It leveled up our brand as a whole.
All in all, Tess has been incredible to work with, and I would highly recommend her to others seeking her advice for content, marketing, planning and instagram education!”

Yvette Franklin

The Boardwalk Boutique Hotel | Aruba | USA Today #2 best resort in the Caribbean

TXM LAB has been our best strategy partner and a game changer for Silver Creek Insights. Tess completely revitalized our approach and gave our marketing and social media strategy an exciting and compelling foundation to grow. Tess has been a true all-star and leader, masterminding our fresh rebrand and how we share our identity and values with the world. I can't say enough good things about Tess and the TXM team.

Daniel Pham

CEO of Silver Creek Insights

Tess is extremely talented and professional! She worked with us as a photographer on our 2-week retreat and was able to provide high-quality photos that exactly captured the essence of our project and our brand. She has an artistic eye for beauty and makes sure the deliverables fit all of our strategic business uses.

She also integrates into the experience like any other participant which makes it even more pleasant to work with her. Will definitely work again with Tess on other Nomad Farm retreats or projects!

Liora Nuchowicz

Co-founder of Nomad Farm

Working with Tess has been an absolute game-changer for me and my business. From the start her energy was incredible and we quickly got into a deep dive into my business's marketing plan. The ideas flowed from her so fast, that it left me in awe. She was exactly what my business needed, instantly answering all the questions I didn’t know I had and connecting all the dots. My brand got a facelift, the logistics became fluid and organized, and my customer reach grew. I can't recommend working with her enough.

Heather Ballish

Holistic Therapist & Energy Healer

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